Ichnographia Rustica - Stephen Switzer and the Designed Landscape

Unlike his contemporaries, Switzer - an 18th century author of books on gardening and agricultural improvement - grasped a quite new principle: that the fashionable pursuit of great gardens should be "rural and extensive", rather than merely the ornamentation of a particular part of an estate. Switzer saw that a whole estate could be enjoyed as an aesthetic experience, and by the process of improving its value, could increase wealth. By encouraging improvers to see the garden in his enlarged sense, he opened up the adjoining countryside, the landscape, and made the whole a subject of unified design. Some few followed his advice immediately, such as Bathurst at Cirencester. But it took some time for his ideas to become generally accepted.